The 27th edition of the Dubai Shopping Festival (DSF) returns this year to bring an enhanced retail experience. Many people from across the globe travel to attend this mega shopping event to go on a shopping spree. Let’s unpack Dubai Shopping Festival greatest deals!

Endless shopping and fun in this city-wide event 

The festival will be held in multiple locations across the city with more than 1500 brands participating. Look forward to not only shopping in malls but also selected souks and outdoor markets, including The Dubai Mall, Gold Souk, Global Village and more. You can also look forward to popular DSF Markets including Etisalat Market OTB in Burj Park and the DSF Market at Al Seef. 

Tax-free shopping is available in Dubai, which means tourists can obtain a VAT (Value Added Tax) refund for goods purchased when returning home. This gives you more reason to splurge during the festival. DSF is held from 16 December 2021 to 29 January 2022 and has a range of activities in store for you. Here are some highlights you cannot miss during the festival! 

Greatest shopping deals

The main highlight of the Dubai Shopping Festival – indulge your inner shopaholic as you shop for almost everything under the sun at discounted prices.

Shop for a variety of items such as apparel, gold jewellery, gadgets and more from a range of local and international brands. There are also exclusive pop-ups global brand stores including the fast fashion brand SHEIN.

Look out for massive discounts that can reach up to 90% and limited-time daily surprises at select locations across city. Starting from 27 December 2021, the daily surprises that will be announced only 24 hours before so keep your eyes peeled for these exclusive offers!

Raffles and giveaways

This year’s edition of the DSF brings shoppers a host of exciting raffles with attractive prizes up for grabs.

Spend and stand a chance to win your dream ride – two prizes will be given away each day as part of the INFINITI Mega Raffle; grand prize winners will win an INFINITI QX80 and second prize winners walk away with AED10,000.

The Nissan Grand Raffle will also give participants a chance to walk away with one of four Nissan models. There are also 200,000 instant prizes up for grabs every day so there will be a higher chance to win.

You can also take part in the mega cash prize draws and gold raffles as well as have the chance to win 1 million Emirates Skywards Miles!


Enjoy live shows from regional and international artists such as Egyptian artist, Mohamed Hamaki, and famous DJ, Martin Garrix. TunesDXB at La Mer will feature three days of live music and entertainment presenting local talent, community events and concerts at 15 locations across the city from 7 to 9 January 2022. Aside from live music performances, DSF hosts a variety of theatrical and stand-up comedy acts.


Tickle your tastebuds and enjoy authentic Arabian culinary experiences offered by the food establishments throughout DSF. You can also find outdoor markets with pop-up stalls and food trucks serving a variety of delicacies from across the region.

Fireworks display

The stunning fireworks show is another highlight of the DSF that you should not miss. The bright and colourful fireworks would be a spectacular sight to see and a great way to end a long day of shopping. Check out the fireworks display’s timings and locations to get a good view. In addition, you can also look forward to the daily DSF Drone Light Show!

Maximising your DSF experience

Stay updated on the latest deals and plan before shopping

It is always best to do some research and plan before shopping. You can determine which goods to buy first so that you do not lose out on other items by finding out which places offer the biggest bargains. It can also keep you from making impulsive buys and discovering that an identical item is available at a lower price elsewhere. Don’t forget to check out the daily surprises that will be announced 24 hours before it commences!

Spend more, Earn more

Here’s a way for you to get back more of your tax refund when you shop tax-free at DSF. With utu Tax Free Card, you can earn 25% more of your tax refunds in Frequent Flyer Miles when you shop tax-free.

Here’s how it works to give you back more:

  • Download the utu Tax Free app and register for an account
  • Activate your utu Tax Free Card and select a Frequent Flyer Program as your preferred refund method
  • After making a purchase, you will need to present your passport to prove that you are a visitor, and you will be given a Tax Free Form
  • Fill in your utu Tax Free Card number into the credit card refund field of the Tax Free Form, or refund kiosk depending on the Tax Refund Operator
  • Follow the instructions set by the Tax Refund Operator to process your refund when leaving
  • Once the refund is processed by the Tax Refund Operator, utu will notify you of the number of Frequent Flyer Miles that will be credited to you

Don’t miss receiving rewards for your tax-free shopping! Download the utu Tax Free app now.

Don’t forget to travel light when visiting DSF because you’ll definitely be going home with your suitcases fully packed!


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